Where you are today. Where you want to be tomorrow.

Scope of work

Brand Identity, Art Direction, Photo Retouching, Strategy, Digital & Interactive, Guidelines

Huntington, a financial institution that’s always looking out for their customers, needed some fresh thinking to reinvigorate their brand. When their new leadership team approached us, they’d decided to shift away from their illustration-centric design system in favor of a more sophisticated one. Together, we created a fresh and engaging brand identity Huntington was eager to embrace and share with the world.

Brand Book

We documented the new brand system in a comprehensive book that provided all the tools to create unity without being uniform. We designed and wrote the guidelines to be representative of the visual system, not a cold set of rules. This encourages creativity rather than squashing it.

Photography

We used photography as a catalyst to re-energize the brand, with some of Huntington’s signature green in every image. A mixture of Midwestern lifestyle and clean studio photography solidified an ownable style that stands out in an overly saturated financial marketplace.

Notes

Created at Nonfiction

Collaborators

Neil Wengerd — Creative Direction
Jeff Packard — Strategy
Madison Rhodes — Design
Kinopicz — Photography

Role

Design, Art Direction, Retouching

Date

2019

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