Braided River Brewing Co.
Braided River Brewing Co.
Drawn to the Delta. United by Beer.
Scope of work
Identity, Strategy, Packaging, Apparel
From the very beginning, we've helped Braided River Brewing Company craft a compelling brand that is true to it's Alabama roots and takes care of the amazing environment around them. Located in a previously dry county, they're in the unique position of joining the market as one of only a handful of craft breweries on the Alabama Gulf Coast. We've worked with Braided River over the past six years to build their brand from the ground up.
Brand Identity
Braided River's name was inspired by the iconic landscapes of the Mobile River Delta, one of the most diverse ecosystems on the planet. We built a brand strategy on the concepts of community, nature, and a passion for a balanced life. The result is a visual identity that is distinctly local and regionally recognizable.
Brand video by Keyhole Photo
Can Design
Packaging is critical for a craft brewery. They need to stand out on the shelf, quickly and cleary differentiate the brand, and be memorable. The Braided River can design is an extension of the logo, creating a gridded template that balances on the brand name, illustration, and pattern.
We created cans for Braided River's year-round product offering, with a label system that is clear, consistent, and recognizable. And we created a system for limited-release beers that feels like part of the family but uses vivid color to capture the unique flavor of that particular beer.
Notes
Created at Nonfiction
Collaborators
Anne Knellinger — Design
Amanda Caskey — Design
Kimmy Alexander — Project Management
Lauren Haase — Design
Neil Wengerd — Creative Direction, Design
Blue Label Packaging — Production
Keyhole Photo — Video
Role
Art Direction / Design
Date
2018—2023
© wilkeworks, llc 2024
© wilkeworks, llc 2024
