2018—Present

Echo Spirits

Reflections

Echo Spirits

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Know Your
Distiller.

The project we should have priced by the ton.

Know Your
Distiller.

Client

Echo Spirits Distilling Co.

Scope of work

Identity, Packaging, Website, Print, Social, Photography (Product, Portrait, Brand)

Echo Spirits, a microdistillery in Grandview, Ohio, is about connections: past to present, process to product, and curious connoisseurs to the craftsmen behind the still. In the past, everyone knew their tailor, their grocer, their banker. Why shouldn’t people know their distiller? It’s on this idea that we developed a flexible, classic brand identity for Echo.

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Packaging

We redesigned Echo’s packaging to stand out where it matters most: six feet away in a dimly lit bar. The labels have huge product visibility with striking copper brand accents. We chose lightweight bottles that are more sustainable and bar-tender friendly.

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Brand Extension

We intentionally built the brand around relationships and the positive experiences associated with them. We worked with Echo to carefully consider all aspects of the tasting room bar, including menus, recipe cards, hang tags, and sell sheets. We also art directed and shot a brand photo library.

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Website

We were eager to help Echo expand their brand. We approached their site design with tools in mind to help educate about less widely-known spirits, show off the new brand personality, and invite people to meet their local distillers.

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Notes

Created at Nonfiction

Collaborators

Neil Wengerd — Creative Director
Blue Label Packaging — Printer
Tonic Studios — Apparel Printer

Role

Designer, Photographer

Colophon