Drop the Hammer.

Client

The Columbus Society of Communicating Arts (CSCA)

Scope of Work

Event branding, event programming, print, digital, social

Picture your classic Pinewood Derby: Tidy wooden cars. Precise aerodynamics. Cute boy scout badges. Close competition and hairline finishes. Now throw all that out the window and imagine how off-the-rails it could go when managed by a bunch of artists  with too much time on their hands.

Annually, the creative community in Columbus came together to build outrageous cars fueled by nothing but creativity, gravity, and beer (and sometimes a little hot glue and a drill) to raise money for CSCA's student scholarship fund.

I designed and led the planning for the 2019 event, inspired by the simple idea of harnessing the wackiness that people bring to the derby. Referencing classic forms and colors from mid-century modernist design aesthetics (gotta appeal to the audience!) everything got "flipped" and distorted to put a funky twist on design that otherwise taps into designers' nostalgia and craft sensibility.

Notes

Created during my 2019 role as VP, Pinewood Derby Manager.

Collaborators

Danielle Deley — 2019 Co-President
Sasha Bohn — 2019 Co-President
Anna Hetzel — Copywriting
Nathan Thornton — Copywriting
Lydia Stutzman — Social, Design
Suzy Sprague — Social, Marketing
Danielle Scott — Event Decoration
Tonic Studios — Apparel Printing
Upright Press — Poster Printing
Jeff Konczal — Event Photography
Phil Hurier — Trophy Design

Role

Design, Creative Direction, Event Programming

Date

2019

Say Hello?

Find me online

Instagram
LinkedIn
Spotify

Resumé