

Echo Spirits is the best kept secret of Columbus cocktail bars, creating new menus full of experiential and delicious cocktails a few times a year. While the distillery side of the business has more visibility outside their physical location, great images of the cocktails and environment are very important to spread the word about the newly-established bar.
Together, we developed a consistent approach and style for Echo’s on-location photos that feels dramatic and just a little mysterious. It has a way of illuminating all the details the bar staff goes to great lengths to incorporate in their cocktails. And it’s a flexible set that stays out of the way at a busy bar with minimal adjustment during the shoot.

Pad thai mai tai
Rickroll

Capulets & Montagues




Pantalon Fantasie (Process)

Música norteña

The spice must flow

Fly Casual

Good morning, my neighbors!

Reviving the nomad

El Jíbaro

Float on (Process)

Curse of the clandestine (Process)

Ruby Eclipse (Process)


This, that, and the third




Material girl

Frenchmen street freeze

A singular example

Nada Mangonada

Solstice spritz

dunning-kruger effect

Created independently
Derek Reno — Beverage Director & Bar Manager
Joe Bidinger — Co-Founder
Nikhil Sharoff — Co-Founder
Photographer, Retoucher
2021—Ongoing
© wilkeworks, llc 2025
© wilkeworks, llc 2024